Apple’s platform can feel arbitary and capricious at time. One rule applies to you, normal users and app, while another to Apple and their apps.

Checkout these two payment flows 👇

Apple's own iCloud payment flow

Normal iTunes payment flow

##### What the fudge!?!

The iCloud payment journey is missing the “double tap” home button to confirm. In this case I was simply investigating what the “Buy” button tap would do. I did not expect it to buy and buy it immediately. Yet because my face was ever present, I was immediately charged.

This is just wrong. A very bad and inconsistent UX.

It is at best neglectful, at worse uncaring. Sure it was just £0.69. It could have been £25 or £199.

It’s these situations that I really feel that Apple is letting us (and themselves) down.